INCLUSIVE LANGUAGE STATEMENT
Effective Date: 28 May 2026
Last Updated: 28 May 2026
At The Nurtura Co, we believe language matters.
We are committed to communicating in ways that are respectful, welcoming, inclusive, and human. Our goal is to create a space where individuals, families, carers, educators, professionals, and communities from diverse backgrounds feel seen, respected, and included.
OUR APPROACH TO LANGUAGE
We recognise that people experience identity, family, caregiving, disability, culture, parenting, gender, and connection in different ways. Because of this, we aim to use language that is thoughtful, accessible, and inclusive wherever possible.
This may include:
Using person-centred and respectful language
Avoiding unnecessary assumptions about identity, gender, family structure, or lived experience
Supporting inclusive representation across our website, imagery, and content
Using clear and accessible communication wherever practical
Remaining mindful that some language may carry different meanings or emotional significance for different individuals and communities
BALANCING INCLUSIVITY WITH CLARITY
As a business that works across consumer, educational, community, aged care, disability, and professional settings, there may be times where specific terminology is used to provide clarity, product accuracy, educational context, or search visibility.
For example, we may reference terms commonly used within the reborn doll, parenting, education, disability, retail, or healthcare sectors to help people find relevant information or better understand our products and services.
Where this occurs, our intention is always communication and accessibility, never exclusion or harm.
CONTINUOUS IMPROVEMENT
We understand that inclusive language continues to evolve over time, and we are committed to ongoing learning, reflection, and improvement.
As The Nurtura Co grows, we will continue reviewing our content, imagery, communication practices, and customer experience to better support inclusion, accessibility, representation, and respectful communication across our community.
FEEDBACK
We welcome respectful feedback regarding language, accessibility, representation, or inclusion across our website, content, and communications.
If you have suggestions or concerns, please contact us. We value opportunities to learn and improve.
